Our Story
Co-created with Makeup Artists to Blend Out
Born from the Backstage
Our founder isn’t a makeup artist, but she spent over ten years becoming part of their world. As the creator of a top private makeup college in the UK, she saw many women discovering makeup's power: learning, trying new things, and building careers.
Even though she could hardly apply makeup herself, she always felt the excitement in every classroom and photoshoot - the energy when a look was perfected, where creativity met confidence. That energy was catchy.
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Identifying a Need
When students often asked, “Which brushes should I buy?” the usual answers always felt lacking.
Most options were standard black tools - basic, plain, and forgettable. -
The Birth of Blend
So, Blend was born - a brush brand made by a community. Our founder spent years building one of the UK's top private makeup colleges, with locations all over, that taught many women to master makeup or start beauty careers. Even though applying her own eyeliner was a challenge, she was amazed by the magic happening at the college, in photoshoots, and backstage at Fashion Week.
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Beyond Technique
It wasn’t just about technique. It was about that buzz, the indescribable spark artists felt after creating something beautiful, the feeling when a look finally came together, when an idea turned into a great moment.
Reimagining Makeup Tools
Over time, as students and artists asked: “What brushes should I get?” the answers often led to boring, plain black tools - lacking any identity or inspiration. So, the mission was clear.
To create brushes that help you blend into your makeup; and importantly, to create a stylish product stand out.
A New Standard
Soft, luxurious, fashion-forward. Designed not by one expert but together by many.
From the start, Blend valued community input. The founder never claimed to know the perfect brush - she kept asking and getting insights. She talked to trainee makeup artists, pros, and main artists from editorial, commercial, theatre, and TV. Also, samples were thoroughly tested during photoshoots and behind the scenes at Fashion Week, where artists gave real feedback about shape, softness, grip, and style.
Our Team
CHIEF OPERATING OFFICER
Edward Lindgren
MARKETING
Chineze Afamefuna
CO-FOUNDER
Nado Husa
Co-created with Makeup Artists to Blend Out
Born from the Backstage
Our founder isn’t a makeup artist, but she spent over ten years becoming part of their world. As the creator of a top private makeup college in the UK, she saw many women discovering makeup's power: learning, trying new things, and building careers.
Even though she could hardly apply makeup herself, she always felt the excitement in every classroom and photoshoot - the energy when a look was perfected, where creativity met confidence. That energy was catchy.
We are proudly
Australian.
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Soft Fabric
Get complimentary ground shipping on every
order.Don’t love it? Send it back, on us. -
Lightweight
Join Minimog Rewards to earn gift cards
and enjoy exclusive member benefits. -
All Day Comfort
We believe getting dressed should be the
easiest part of your day.
Identifying a Need.
When students often asked, “Which brushes should I buy?” the usual answers always felt lacking. Most options were standard black tools -basic, plain, and forgettable.
Our Team
CHIEF OPERATING OFFICER
Edward Lindgren
MARKETING
Chineze Afamefuna
CO-FOUNDER
